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Performs Like Dairy Butter

Matches lamination, texture, and structure across pastries, brioche, and cakes. Once dialled in, results are consistent at high volume.

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Up to 30% 
COGs Saving

Compared with traditional dairy butter prices. Protects your margins and reduces your exposure to dairy price volatility — without changing what ends up on the plate.

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Proven at 
Commercial Scale

Manufactured to the highest food safety standard. 18-month chilled shelf life. Consistent supply for commercial operations.

What is Herbivore?

Herbivore is a new kind of fat that performs exactly like traditional dairy butter in flavoured pastries.

It matches lamination, texture and structure — performing exceptionally well in brioche and cakes.

Available in:

✅ 1kg Butter Sheets
✅ 225g Blocks

How is Herbivore Different?

Herbivore delivers exceptional performance for specific bakery products.

It also delivers up to a 30% COGs saving compared with traditional butter.*

Herbivore is made using our proprietary low-temperature extraction process — never hydrogenated — separating MCT oil from coconut oil, leaving a clean, rich, stable fat base crafted for professional baking.

Why Bakeries Are Switching?

Herbivore holds its structure during lamination and releases at the right moment 
in the oven to create clean layers and lift.

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Performs Like 
Dairy Butter
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Proven at 
Commercial Scale
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Reduces Exposure to Dairy Price Volatility
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Creates COGs 
savings

Case Studies

Case Study 1

Flavoured Pastries at Wild Wheat Bakery, Auckland New Zealand

Question

Could Herbivore perform at scale for their NON-VEGAN customers without compromising on quality?

Adjustments Needed for Croissants

  • Early learning curve; not a one-for-one swap.
  • Adjusted dough ratios and liquids for softer texture.
  • Precision needed in proving and temperature control.Increased steam time from 3 to 8 seconds for best rise and elasticity.
  • Once dialled in, our croissants achieved consistent excellence.

Key Outcomes

$103k

FY25/26 annual savings replacing dairy butter sheets.

Zero

Change to Puff Pastry Recipe

On Par

With dairy butter for taste and texture

Perfect

Lamination and Crisp texture

1,500+

Herbivore pastries baked daily

“Herbivore delivers incredible lamination in our puff pastry.”

— Andrew Fearnside, Founder, Wild Wheat Bakery

Case Study 2

Brioche Buns at Volare New Zealand


Question

Volare Bakery faced the challenge of reducing costs to secure a national brioche contract, without compromising on their standards.

The requirements:

  • No preservatives
  • No additives
  • Must use traditional baking methods throughout.

To find a solution, they conducted a blind tasting comparing dairy butter against Herbivore, with no discussion of ingredients or cost, judged purely on taste.

Key Outcomes

Selected 
Unanimously

Herbivore baking was selected as a better product through blind taste testing alone.

30%
Lower Costs

Provided a cost advantage of 30% vs NZ dairy butter.

National Contract Secured

Volare secured the national food service contract.

Traditional Standards


No preservatives or additives required

Great quality with pure ingredients

“Winning on taste while improving margin 
made our decision easy”

—Ryan Simmons, Volare Bakery, New Zealand

Case Study 3

Pineapple Cakes by Mark Southern, Celebrity Chef

Question

Can Herbivore perform in premium pineapple cakes to deliver product quality at scale while reducing COGs?

Key Outcomes

Clean &

Excellent

Clean, defined short pastry structure. Excellent crumble and mouthfeel.

Lighter

Profile

Lighter fat profile that elevates the natural pineapple flavour.

Consistent
Production

Over high volume production.

Clean

Label

No dairy, no soy, no allergens.

Cost
Reduction

Herbivore contributed a meaningful reduction in production costs.

“Herbivore delivers the structure and flavour expected in a traditional pineapple cake.”

—Mark Southern, Celebrity Chef, New Zealand

Commercial Summary

Across flavoured pastries, brioche and premium cakes, Herbivore has proven itself at commercial scale against dairy butter.

Clean

Label

Lets you make cleaner ingredient claims on your own packaging — a growing expectation from food service buyers and consumers alike.

Reduced 
Cost of Goods

Compared with traditional dairy butter prices. Protects your margins and reduces your exposure to dairy price volatility — without changing what ends up on the plate.

18-month chilled shelf life

18-month chilled shelf life. Consistent supply for commercial operations.

Allergen 

Free

No dairy, no soy, no allergens. Never hydrogenated.

FSSC 22000
 Certified

Manufactured to the highest food safety standard.

Herbivore delivers everything traditional butter does —
without the cost volatility or compromise.